Latest Scanning Event at the Allbright Club in Londons Maddox Street.

Latest Scanning Event at the Allbright Club in Londons Maddox Street.

Gathering this data is really helping us to establish the real size, of real women and the findings are astounding. This has improved our understanding of what the real problems are behind clothing not fitting............
December 04, 2023 — Julia Reynolds
It Is Not Reasonable To Expect Us To All Be The Same Shape Or Size

It Is Not Reasonable To Expect Us To All Be The Same Shape Or Size

Many of the women we have spoken to and measured their bodies, told us that they do not feel represented in either the media or the retailers. Things have changed dramatically in the last few years and we see a lot more diversity. However.........
November 16, 2023 — Julia Reynolds
Men Just Don't Get It!

Men Just Don't Get It!

We have spoken to women from all walks of life, demographics, ethnicity, socio-economic status and we can categorically say that 100% of the women we have spoken to said there is a problem. No one knows what size they are in any given retailer, every person has some idea of the styles that suit them but, there is no consistency in this.............
October 26, 2023 — Julia Reynolds
Fifty & Fab The secrets to finding stylish clothes that fit when you are over 50 Join the conversation and find out what Rey House are doing to help!

Fifty & Fab The secrets to finding stylish clothes that fit when you are over 50 Join the conversation and find out what Rey House are doing to help!

Do you struggle to find clothes that fit?  Is it even worse now we are being encouraged to shop more online and less in-store?  And what about the challenges of our changing body shape as we move through midlife and beyond?  It is all very confusing ... especially women's size charts, do you even use them?  Julia Reynolds of Rey House Clothing wants to help, the former founding CEO of F&F Clothing is on a mission to start a conversation around why it is so difficult for older women - us Gen X women
October 05, 2023 — Julia Reynolds
Our Founder talks to Journalist Glynn Davis about Rey House

Our Founder talks to Journalist Glynn Davis about Rey House

Rey House is a brand based around designing and making clothes to fit our target market of Gen X women, although we have a growing number of customers outside of the demographic. We are using big data and AI............
August 29, 2023 — Julia Reynolds
I Wear What I Think Is Least Bad

I Wear What I Think Is Least Bad

Whilst scanning women as part of our big project to get to the bottom of what shape and size real women really are. A lovely curvy woman quoted this "I wear what I think is least bad" Whilst this is a shocking statement it sums up what lots of women feel and think.
August 10, 2023 — Julia Reynolds
Scanning Event (Ingatestone ESSEX) 17th August 2023

Scanning Event (Ingatestone ESSEX) 17th August 2023

Do you want to be able to find clothes to fit you? If yes please sign up and join us on one of the largest and most comprehensive studies to take place this decade. Our state of the art scanner has arrived here to Rey House in the UK and we are busy scanning as many people as possible. The data we are collecting is already showing us patterns. Our scanning project captures over 250 body measurements and produces an Avatar.
August 04, 2023 — Julia Reynolds
Shirts are a big problem for women when it comes to fit

Do You Return Goods When They Do Not Fit?

We recently ran a survey to discover how many people do not actually return goods that do not fit and in SALE times the returns that we send back as customers, are even less.
July 10, 2023 — Julia Reynolds
Rey House scanning women to make clothes that fit

Scanning To Fit

As of the 1st of June 2023 Rey House has started the most specific sizing project ever undertaken here in the UK. Yes there are lots of sizing projects that have gone before us and there are pockets of projects scanning feet and boobs.......
June 06, 2023 — Julia Reynolds
What Changes With Your Body As You Get Older. Let Us Celebrate

What Changes With Your Body As You Get Older. Let Us Celebrate

As women and men age, there are several changes that take place in our bodies. These changes are often associated with hormonal shifts, lifestyle, the aging process, diet and nutrition and this can impact various aspects of health and wellbeing. In this blog I don’t want to write about the hackneyed reasons of menopause, diet, lifestyle and the aging process for women and how we should be celebrating it not bemoaning it.
May 16, 2023 — Julia Reynolds
Shocking Data About Clothing

Shocking Data About Clothing

Only 8.2% of the UK population can easily find clothes to fit (Kantar Sept 2022) 100 billion pieces of clothing are made every year

30% of all clothing made is never worn

25% of what goes into landfill still has the tickets on it

10% of the globes carbon footprint is attributed to the clothing industry

Returns rates in UK clothing online business is over 54%

May 11, 2023 — Julia Reynolds
Ethnicity and Body Shape

Ethnicity and Body Shape

As we age, our bodies undergo many changes. From hormonal shifts to changes in metabolism, our bodies can look very different at 35 than they did at 25. But does ethnicity play a role in how our bodies change over time?

May 10, 2023 — Julia Reynolds