House chat
Designing Clothes Has To Start With Your Customer
We at Tru-Size believe we understand where the problem lies. When a design and buying team get together. They discuss global trends and influences, fabrics, colours, shape of a style, last seasons best sellers and what did not work for the past season. Once they have gathered all this information they start to plan out the next season.
Latest Scanning Event at the Allbright Club in Londons Maddox Street.
Gathering this data is really helping us to establish the real size, of real women and the findings are astounding. This has improved our understanding of what the real problems are behind clothing not fitting............
It Is Not Reasonable To Expect Us To All Be The Same Shape Or Size
Many of the women we have spoken to and measured their bodies, told us that they do not feel represented in either the media or the retailers. Things have changed dramatically in the last few years and we see a lot more diversity. However.........
Men Just Don't Get It!
We have spoken to women from all walks of life, demographics, ethnicity, socio-economic status and we can categorically say that 100% of the women we have spoken to said there is a problem. No one knows what size they are in any given retailer, every person has some idea of the styles that suit them but, there is no consistency in this.............
Fifty & Fab The secrets to finding stylish clothes that fit when you are over 50 Join the conversation and find out what Rey House are doing to help!
Do you struggle to find clothes that fit? Is it even worse now we are being encouraged to shop more online and less in-store? And what about the challenges of our changing body shape as we move through midlife and beyond? It is all very confusing ... especially women's size charts, do you even use them? Julia Reynolds of Rey House Clothing wants to help, the former founding CEO of F&F Clothing is on a mission to start a conversation around why it is so difficult for older women - us Gen X women
Our Founder talks to Journalist Glynn Davis about Rey House
Rey House is a brand based around designing and making clothes to fit our target market of Gen X women, although we have a growing number of customers outside of the demographic. We are using big data and AI............
I Wear What I Think Is Least Bad
Whilst scanning women as part of our big project to get to the bottom of what shape and size real women really are. A lovely curvy woman quoted this "I wear what I think is least bad" Whilst this is a shocking statement it sums up what lots of women feel and think.
Scanning Event (Ingatestone ESSEX) 17th August 2023
Do you want to be able to find clothes to fit you? If yes please sign up and join us on one of the largest and most comprehensive studies to take place this decade. Our state of the art scanner has arrived here to Rey House in the UK and we are busy scanning as many people as possible. The data we are collecting is already showing us patterns. Our scanning project captures over 250 body measurements and produces an Avatar.
Do You Return Goods When They Do Not Fit?
We recently ran a survey to discover how many people do not actually return goods that do not fit and in SALE times the returns that we send back as customers, are even less.
Scanning To Fit
As of the 1st of June 2023 Rey House has started the most specific sizing project ever undertaken here in the UK. Yes there are lots of sizing projects that have gone before us and there are pockets of projects scanning feet and boobs.......
What Changes With Your Body As You Get Older. Let Us Celebrate
As women and men age, there are several changes that take place in our bodies. These changes are often associated with hormonal shifts, lifestyle, the aging process, diet and nutrition and this can impact various aspects of health and wellbeing. In this blog I don’t want to write about the hackneyed reasons of menopause, diet, lifestyle and the aging process for women and how we should be celebrating it not bemoaning it.
Shocking Data About Clothing
Only 8.2% of the UK population can easily find clothes to fit (Kantar Sept 2022) 100 billion pieces of clothing are made every year
30% of all clothing made is never worn
25% of what goes into landfill still has the tickets on it
10% of the globes carbon footprint is attributed to the clothing industry
Returns rates in UK clothing online business is over 54%
