It Is Not Reasonable To Expect Us To All Be The Same Shape Or Size
One of the reasons that we started Rey House is because we know that everyone is different and has a different shape. Unfortunately the UK fashion business has struggled to cotton on to this and we realise that this is a really difficult thing to do. Many of the women we have spoken to and measured their bodies, told us that they do not feel represented in either the media or the retailers. Things have changed dramatically in the last few years and we see a lot more diversity. However, we are not seeing this really translate into the clothes. When looking at fits and shapes we have also had to consider height, body mass, age, ethnicity, posture and skin tone. What suits me in colour and tone does not necessarily suit my colleagues in the team.
In the United Kingdom, like in most of the Western countries, there is a common cultural ideal of a thin body shape, which is often portrayed in the media and advertising as the standard of beauty and attractiveness. This ideal can be different from the body shape that is more common among certain age demographics and ethnic groups in the UK.
It's important to remember that body shape and size are not an indicator of health and that people of all shapes and sizes can be healthy. It's crucial to recognise that everyone's body is different and unique and should be treated with respect and self-care. It's important to focus on maintaining a healthy lifestyle, rather than trying to conform to a certain body shape or size. A balanced diet, regular exercise, and a healthy attitude towards body image can help improve overall health and well-being. It is not all about genetics to determine what you are blessed with.
In the UK, there is an increasing awareness of the negative impact of the thin-ideal on the mental and physical health of women, particularly among young girls and women. Studies have shown that the pressure to conform to this thin-ideal can lead to disordered eating, body dissatisfaction, and low self-esteem.
What has become really apparent in the work that we are doing at Rey House is that by getting the fit, quality and fabric to be the best we can, we can improve on waste, self-esteem and value for money. By making great clothes that fit, we can help with women's well being and self confidence and we see this when a woman tries one of our pieces on that actually fits her and she has not even looked in a mirror. This can aid health overall irrespective of what shape you are and how much we all do not conform to stereotypes.
Join our Diamond Community, tell us what shape you identify as and tell us what you want to see. Or contact us directly to arrange a body scanning event in your area and try on some of our fearfully designed products.