Tru-Size is the software part of our business. We are using generative AI and big data and have established the shape and size of real people, actual customers; thus enabling us to design products and create fabrics suited to those shapes and sizes. One thing is for sure we have not found many traditional "Hour-glass" shape women. Contact us on if you would like to hear more about Tru-Size software, our ground-breaking scanning events or when and where the next event is. 


Welcome to Tru-Size Software, where we are dedicated to transforming your online shopping experience. We understand the frustration of ordering clothing online and receiving items that don't fit properly. That's why we have developed a state-of-the-art software that takes evaluates what shape and size real people are Our innovative algorithms analyse various factors, including over 1,000 measurements. 

With Tru-Size Software, you can say goodbye to the hassle of returns and exchanges. Our advanced system eliminates the need for guesswork and helps you make informed decisions when shopping for clothing online. By providing accurate shape and sizing information, we aim to save you time, money, and the frustration of ill-fitting garments.

Not only does Tru-Size Software benefit shoppers, but it also provides valuable insights to retailers. By analyzing sizing data, brands and manufacturers can better understand their customers' needs and preferences, leading to improved product offerings and customer satisfaction.


On the left Handside is the Tru-Size Mannequin based on real people and on the right hand side is the industry Mannequin. Both Mannequins have the same size hips and height, but there is very little else that is the same. It is no wonder why so many clothes do not fit.

Tru-Size is a registered Trade-mark 

Our project has been backed by Innovate UK. The Government body for backing great innovative ideas.

Innovate UK Government backed grant