Scanning Event (Ingatestone ESSEX) 17th August 2023

Our state of the art scanner has arrived here to Rey House in the UK and we are busy scanning as many people as possible. The data we are collecting is already showing us patterns. Our scanning project captures over 250 body measurements and produces an Avatar. There is no face recognition and all data collected is private and confidential and meets with all GDPR compliance. The data is stored safely in a secure cloud based system and we as a business can only access the measurements and no personal data.

So why are we doing this. 90% of women aged between 40 and 70 say they find it difficult to find clothes to fit them. They struggle to find clothes that suit them, that they feel comfortable in and that are of a suitable quality.

All the research we have done leads back to the fact that body shapes have evolved over time, we are more discerning, that clothes have got cheaper, that fabrics have got poorer in quality and that making standards have diminished in order to meet prices accepted by customers.

We aim to change all this, we are scanning hundreds of women between the ages of 40 and 70 and either side of this, if they are willing. We will be using the BIG data to create body shapes and sizes that are conducive to this particular demographic, ignoring and reworking existing industry information that we believe is out of data and not comprehensive enough.

Scanning what is involved

We have organised several events over the next 3 months. We are looking for volunteers and are incentivising contributors. Please contact us on if you would like to take part in this sizing survey. 

The first event is in Ingatestone Essex on the 17th August.

We have an event in Newcastle in Sept, Hampshire in Sept and one in Central London in October. With more to follow.


August 04, 2023 — Julia Reynolds

Related Articles

  • Shocking Data About Clothing
    Shocking Data About Clothing

    Only 8.2% of the UK population can easily find clothes to fit (Kantar Sept 2022) 100 billion pieces of clothing are made every year 30% of all clothing made is never worn 25% of what goes into landfil

  • Ethnicity and Body Shape
    Ethnicity and Body Shape

    As we age, our bodies undergo many changes. From hormonal shifts to changes in metabolism, our bodies can look very different at 35 than they did at 25. But does ethnicity play a role in how our bodie

  • Clothes for Women Need To Work For Multiple Occasions
    Clothes for Women Need To Work For Multiple Occasions

    Purchasing decisions have taken on a whole new perspective. Whilst pricing is very important during this economic climate, the data does say that many women are buying fewer items, but buying quality,

Leave a comment