Timeless & Sustainable

Clothing for women that stands the test of time — a capsule wardrobe, with pieces you come back to again and again

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GENERATION WHY NOT

A Women's clothing brand for Generation X. Born out of a love for well-made, well-fitting, timeless pieces

As you transition out of your 30s, one thing becomes abundantly clear - life is way too short to wear clothes that don’t fit properly.

That’s why we’ve torn up the so-called rule book and gone back to what’s important: quality fabrics, flattering designs, and timeless tailoring techniques. 

The Quality

Both light and soft in feel, our pieces are created for us using premium fabrics and yarns. If you care for it properly our clothes will last and last.

Fit First

Fabrics with stretch, that keep their shape. Not too thick, not too thin...they're just right. Shirts that do not gape and don't fall back.

We Listen

Join our community and tell us what you think and how
you feel about clothes.

Customer reviews
Just received my new Rey House sweatshirt and absolutely love it . It’s long so I can wear it with leggings , soft and comfortable without compromising shape , it the ultimate comfy clothes that looks and feels good , well done Rey House . Loved it so much I have ordered one for my mum and one for my daughter for Christmas .
— Gill
I have the green hoody in this range and the black top - they are fabulous quality and super soft to the touch. It’s like wearing a hug! I would happily live in these pieces (if I could get away with it).
— Caitlin